Comparing the effectiveness of digital and non digital signage
Brands from all industry sectors now transitioning over to digital signage and seeing the benefits. We would argue that it is time end static posters and billboards.
Research shows that digital adverts are more eye catching than traditional printed posters and can be deployed instantly rather than in days or weeks.
•80% of brands experienced up to 33% in additional sales through the use of digital signage (Nielson).
•84% of UK retailers believe digital signage creates significant brand awareness.
•Digital Signage captures 400% more views than static signage (Intel Corp).
Digital signage better engages with customers. It gives more freedom and flexibility to retailers, while seamlessly enhancing consumer engagement with your brand. The ability to change content almost instantly, schedule and arrange advertising and messages based upon the time of day, means that organisations on the cutting edge are making the switch from print ads to digital signage.
The emergence of highly energy efficient HD and 4K digital screen quality strengthens the case for digital signage. Not only do digital screens provide a more vivid and vibrant depth of colour, but they also enable the ability to now play videos and other animated screen content. This has become a marketeers dream as it opens up a whole new world of instant, meaningful, custom communication.
To put it simply, digital signage comes with an impressive return on investment. Use the details below to contact us for a quick quotation.
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